Everything starts with an introductory meeting where we discuss the details of your project. I ask you some questions about your company, what products or services you offer, who is your target, what is your vision and values. Having a strong communication strategy is very important at this stage so I can understand who you are as a business and where you want to go.
I get inspired through other branding, imageries, photos, or colours in relation with your company environment and values. At this stage, I usually draw my first ideas on a piece of paper.
I start designing logo ideas organised in different creative concepts. In this step, I usually work in black and white. Then, I show you the first drafts and we share about what you like or don’t like, and what you would like to try. The idea here is to choose 2 or 3 logos to develop in the next step.
Following your feedback, I keep experimenting with the selected logos by trying different shapes, colours, fonts. From these new propositions, you will then chose 1 logo to finalise.
The logo is finalised! I share it with you in different formats, according to your needs.